Our approach
Since no two situations are alike, we have three different models for how we work with companies, all of which go through the same process. This gives us the flexibility to operate in all forms of investments to create maximum effect.
The core of STURIA is our factory and network of entrepreneurs who are supported by our management, together we create a creative, innovative and business-minded team for each company we build.
Internal investments
STURIA provides teams and services to our own companies. Economics, technology, business thinking, networks and knowledge.
External investments
STURIA provides teams and services to an external company not yet owned. We offer active commitment and capital to invest against 70-100% in shares.
The Building Process
Idea
With innovative entrepreneurs come great ideas. We think broad and we thinking creative. Our philosophy is that no idea is bad, just it need the right vision, capital and people to get an execution.
Research
Before we build and make any acquisition we make an due diligence and a research to find out the problem, hot to solve it and the business model. We dont look too much of whats already there, because we always know that everything can be better.
Plan
We dont create a masterplan, but we work with strict milestones and yearly plan for our team and board of each company.
Team
We hire the people that best fits the idea and the venture we create and invest in. With talent, creativeness and expertise we make sure we have a mixed team with different specialties.
Launch
After we done our research, created a vision, collected capital and added a team on the active leadership and the board we are ready for a short date for the launch, for our investments we make sure to launch the new plan of the company within the 6 months of acquisition.
The Acquisition Process
Longterm Owner Horizont
When STURIA creates and acquires a company, it does so with the ambition of remaining with a long-term ownership horizon. A natural consequence of such a long ownership perspective is a responsible and sustainable perspective that is expressed in several ways: to take care of our subsidiaries, employees, contractors, suppliers, customers, the environment around us and not least protect the places where we operate best way. In some cases, we make an exit when we see and know that someone else can manage the company better or if the offer would strengthen our own valuation and balance sheet.
Community, Ownership Model and Decentralization
As owners, we are professional, longterm and business-driven with a focus on profitability. STURIA usually strives for 70-100 percent ownership, but we are sensitive to the contractors ‘and sellers’ wishes to create the best possible relationship. We usually have a buyout clause to increase ownership to 100 percent in 2-5 years’ time in cases where we own less than 100%.
Our entrepreneurs and salespeople usually remain in the role of CEO and board of directors in the companies and often choose to invest part of the purchase price in STURIA shares.
Benefits of Diversification
The consequence of the strategy of creating, building and acquiring companies in a large number of industries and geographies is that the range of entrepreneurs, ideas and companies that we can and want to acquire is greater than if we had chosen companies in selected niches. This leads to another central component in the STURIA model where diversification provides a combination of lower risk and higher growth.
