We strengthen innovation and entrepreneurship. We use vision, capital and people (VCP) to create, invest in and develop companies globally. An investment company that creates and invests in the companies of the future.
Who We Are
STURIA was founded in 2022 and is a privately owned group of companies that strives to be the best company builder and owner for small and medium-sized companies in technology, services, trade and real estate. We saw two problems, one that entrepreneurs, ideas and innovations get far too little focus, support and capital to lift and established companies to get a new longterm owner.
What the companies have in common is a focus on profitability, stable cash flows and a strong market position. Well-run companies are not built overnight and they are rarely cast in the same shape. Therefore, we have a long-term and sustainable perspective when we create, acquire and operate the companies, without any distant limit to how long we remain as owners.
80% we build / develop companies
20% we invest / acquire companies
SEK 5 bn
of planned total equity
10-15%
return on equity
20-30%
annnual divident
Business Areas
We strengthen innovation and entrepreneurship. We use vision, capital and people (VCP) to create, invest in and develop companies globally. An investment company that creates and invests in the companies of the future.
TECHNOLOGY / INDUSTRY
- Tech / Defi
- Artificial intelligence
- Automation
- Industrial technology
- Product solutions
SERVICES
- Installation
- Logistics
- Construction
- Digital services
- Other Services
- Infrastructure
TRADE
- Brands
- Distribution
- Manufacturing
- Ecommerce
REAL ESTATE
- Investment
- Development
Start-up Model
Our core business is our start-up model, where we create and build companies together with our entrepreneurs and innovators. A company builder “venture builder” is a studio-like company that aims to build several companies in a row. This style of business building is called “parallel entrepreneurship”.
We differ from traditional venture capital, a startup or an incubator / accelerator. We work as active entrepreneurs in our companies, appoint a management, board and provide a wide network of contacts and capital with great active focus.
We create companies from scratch together with entrepreneurs, innovators, creators and businessmen, or alternatively we are in a very time phase so-called “Seed” where we see our ownership and commitment as high from the early construction phase.
Investment Model
Not infrequently, owners of basically profitable and well-run privately owned companies find it difficult to find a new owner who is willing to take over and shoulder the responsibility as an owner. This may be because the company is of a certain size, is complex or simply does not see the potential for future growth.
It is from this vacuum that STURIA’s acquisition model arose – to acquire and run companies in a wide range of industries and geographies with an emphasis on stable and profitable companies. We also acquire undervalued companies where we see potential, problems and solutions where we see that we can make the company better and long-term to a higher valuation.
”We value entrepreneurship, professionalism, and sustainability. Doing things right with ethics and morale.
Petar BojkovicCEO and Founder
Where We Can Add Value
We support companies through 7 main levers:
Team Building
We provide a startup’s most important asset: Human capital. One of our goals is to ensure great people find the best place.
Skill Building
Building the right skills, especially for senior management. We collected a portfolio of executives that lead world-class companies. We also offer coaching as a key lever, with our own team or throught outside partners.
Network
Providing access to contact networks – particularly to other potential investors – is one of the cheapest and most value-added services an investor can provide. We organize events in our community and have regular meetings with accelerators, VCs and enterprise clients.
CusDev
Identifying and gaining access to the right customers. We have relationships with large global corporations. We maintain a database of their needs – allowing us to identify early clients for your company.
Operations
We enhance administrative, accounting, legal, and technological fields by offering Experts as a Service.
Perspective
We leverage your product strategy – defining scope, target market and competitive positioning. To provide strategic counselling and frank feedback.
Analysis
Knowing the right KPIs to track in a company is essential for its success. We help entrepreneurs measure, understand, and report their performance.
Let's Grow Together
Our prioity is to build and nourish a strong relationship with partners, including both individual and corporate investors. Each collaboration is aimed at persuing the right business opportunity to meet the partners needs and make a positive difference.
